

Logo Design // Let me introduce you to Elk Woodworks, a promising startup owned by Gary Peacock in Sydney. Gary's passion lies in meticulously handcrafting exquisite charcuterie boards, carefully selecting the finest elkwood for each piece. He recently approached me with the task of designing a logo and packaging that truly embodies the essence of his business. We've opted to use various shades of brown within the style guide to showcase the boards' natural beauty. For the logo design, Gary is particularly enthusiastic about incorporating a sleek, geometric elk through laser etching to add a distinctive touch to each board. Below is the finished product